The launch of the campaign with the international communications agency KREAB for the rebranding of Cyprus was announced in a post on social media by Deputy Minister to the President, Irene Piki.
KREAB was chosen through a tender process launched by Invest Cyprus and comes amidst President Nikos Christodoulides’ ongoing commitment to improving the island’s image as an investment destination overseas.
"With steady steps, we are enhancing Cyprus's international image to strengthen the sustainability and competitiveness of the economy," Piki wrote, officially announcing the launch of the campaign.
"With a strategic vision and significant reforms, we are turning a new page and moving forward, bolstering the credibility of our country," she added.
