The global media landscape is transforming at a breakneck pace. Technology, new platforms, and constantly evolving user behaviors are creating a dynamic environment where personalization, interactivity, and a mobile-first approach have become the norm.
Sustainability, business agility, and continual strategic renewal are now essential for organizations to survive. The need to adapt to social changes and meet the expectations of today’s audiences has never been more urgent.
Companies in Cyprus, Greece, and around the world must invest in new forms of communication and advertising that respond to modern consumer habits, building an ecosystem where technology and creativity coexist harmoniously.
A Highlight of the 22nd Marketing, Advertising, Media & Communication Conference 2025
In this context, the 22nd Marketing, Advertising, Media & Communication Conference 2025 will feature on the Blue Stage a keynote speech by Giorgos Saliaris-Fasseas, General Manager of Strategy, Technology & Growth, and a Board Member of Alter Ego Media — Greece’s largest media group, which was recently listed on the Athens Stock Exchange.
In his talk, titled “Major Trends and the Evolution of the Media,” he will explore how media groups are transforming to remain sustainable and profitable. He will also comment on the profound — and often seismic — changes the Greek media ecosystem has experienced in recent years.
The speaker brings an impressive background in media, technology, and investment. He has held roles such as Operating Partner at Big Pi Ventures, Founder of the Greek Grape Company, General Manager at Ogilvy Greece, and was the driving force behind the establishment of Google’s office in Greece.
Educated at Warwick and the London School of Economics, he brings to the conference stage a rare blend of strategic thinking, business insight, and hands-on experience at the forefront of innovation.
Get Ready for the Big Event
Get ready for the 22nd Marketing, Advertising, Media & Communication Conference 2025 — the ultimate event for professionals in the field. Returning with renewed momentum, the conference offers a unique opportunity for meaningful insights, inspiration, and strategic thinking through trends, developments, and business models that are reshaping advertising, marketing, and media.
From the experiences of global experts to targeted insights on the evolving demands of clients, the program focuses on everything professionals need to know to survive and thrive in the new reality.
This year’s conference will feature five themed stages exploring key aspects of the new era:
- The future of advertising agencies and new revenue streams they must discover.
- Strategies in digital marketing and the dynamics of influencer marketing.
- The transformation of the media ecosystem in line with global trends.
- Leveraging artificial intelligence and data management in communication.
- Methods for creating brands that consumers love and choose.
Panel Discussions and Key Topics
This year’s event includes a panel discussion on the future of advertising and communication companies in Cyprus, the demands of the future consumer, and the comparison between old and new revenue streams.
Additionally, the conference will explore:
- Major global trends in advertising and communication.
- The new era of digital marketing.
- The growth and strategy of influencer marketing.
- The role of artificial intelligence in building brands that consumers recognize and love.
What to Expect
The 22nd Marketing, Advertising, Media & Communication Conference 2025 promises to provide answers to the industry’s critical questions, open pathways to new opportunities, and inspire each participant with practical tools and valuable insights to help them safeguard their position in an ever-changing world.
Who Should Attend
The event is aimed at:
- Marketing Managers
- Brand Managers
- Digital Managers
- CEOs
- Sales Directors
- Heads of Communication
- Public Relations Executives
- Advertising agencies
- Media consultants
- Professionals from across the economic spectrum
For the Conference’s agenda click here
For registrations click here
Information
Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Webarts
Premier Advertising Sponsor: Adbroad media
Coffee Sponsor: Kawacom
Organiser: IMH
With the Support of: Cyprus Advertisers Association, CCAA, COPA
Supporter: 1210 Media
Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, IN Business, REPORTER, SuperFM
For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com
