In today’s communications and advertising landscape, everything is changing — except for one crucial element: corporate marketing strategy. And that is precisely where the focus must remain. As digital platforms constantly shift the rules of the game, marketing teams are being called upon to perform an increasingly complex and demanding role.
Their time and resources are consumed by repetitive, daily tasks, causing them to lose sight of strategic priorities. Within this context, the need for tools that promote consistency, efficiency, and alignment with business objectives is more urgent than ever.
MamaCRM, the first integrated marketing, management, and CRM platform dedicated to social media, provides a solution — ushering in a revolution in the field of social media management. It helps marketing teams execute daily tasks while staying focused on what matters most: strategy.
Speaking at the 22nd Marketing, Advertising, Media & Communication Conference 2025, Orestis Michael, Founder and CEO of MamaCRM, introduced a radical redefinition of how social media strategy should be approached. According to him, amidst the chaos and complexity of digital channels, there is only one strategy that truly matters: the corporate marketing strategy. Everything else — from creative campaigns to platforms and KPIs — are just tools to support it, not ends in themselves.
Michael highlighted how modern marketing teams often find themselves trapped in a vicious cycle of routine actions, losing their strategic direction. Monitoring multiple channels, managing content, logging feedback, and responding to audiences consumes time and energy that should be devoted to building meaningful customer relationships aligned with company goals.
In this light, he introduced MamaCRM as the first all-in-one management and CRM platform built specifically for social media. As he explained, the platform consolidates all functions in one place, allowing teams to save time, cut costs, boost consistency, and — most importantly — stay aligned with the company’s strategic vision.
