Cyprus-based TheSoul Publishing was declared to have the “Best YouTube Presence” at the 2023 Shorty Awards.
In addition, the company also received ‘Silver Honours’ in the “Best Short Form Video” category and was a finalist for “Best TikTok Presence”.
TheSoul Publishing had tapped into the emerging trend of short-form content as early as 2019. Subsequently, when proprietary data indicated that its audience was consuming more short-form videos, the company’s leaders sought to reap the rewards of its early investment in the format and decided to further amplify and expand the digital studio's portfolio through YouTube Shorts.
“In 2022, TheSoul Publishing achieved more than 75 billion views on its short-form video content (under one minute) across platforms, more than three times what was achieved the year prior,” the Shorty Awards said. “TheSoul’s focus on YouTube Shorts-friendly brands paid off and the studio now has three of the most-viewed Shorts channels in the world. The studio's Shorts-dedicated channel SMOL had over 1 billion monthly views in 2022.”
Kudos to our amazing Soulmates around the world
“Kudos to our amazing Soulmates all around the world, who constantly push boundaries and inspire with their creativity," the company said announcing the news. "Our heartfelt thanks go out to our fans for your unwavering enthusiasm - it's our constant motivation.”
It also thanked the Shorty Awards, "for this prestigious recognition”.
